Digital Marketing Manager (Online & CRM)

Overview Reporting to the Head of Marketing, you will be responsible for driving customer acquisition and lifecycle growth across paid media, CRM, and the brand site. This role focuses on executing always-on digital activity that generates qualified demand for both eCommerce and retail, while ensuring performance is tracked, optimised, and aligned to business targets. Responsibilities Own CRM & lifecycle marketing strategy , including customer segmentation, eDM planning, personalisation and key…