Remote Senior Media Social Specialist
Global Channel Management, Inc.
Remote, United States
Posted
Senior Media Social Specialist needs 5 years experience
- Significant hands-on experience managing paid social campaigns in different parts of the funnel, particularly across Meta and TikTok.
- Strong understanding of campaign trafficking, QA, creative management, audience management, budget pacing, and optimization.
- Strong analytical skills and data literacy with the ability to translate campaign performance into actionable recommendations.
- Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment.
- Experience collaborating with media, creative, analytics, and data teams.
- Familiarity with social reporting and measurement tools.
Duties:
- Manage hands-on campaign execution across Meta and TikTok, including campaign setup, QA, and other duties related to ongoing maintenance and updates.
- Monitor and optimize campaign performance, including budget pacing, frequency, creative fatigue, bids, budgets, audiences, and other campaign-health indicators, proactively identifying issues and opportunities.
- Analyze campaign performance and provide actionable insights, testing ideas, and optimization recommendations that support Brand and Performance objectives.
- Partner with paid social leadership and cross-functional teams to support campaign planning, reporting validation, measurement processes, and other seasonal execution needs.
Originally posted on Himalayas