CRM & Lifecycle Manager

About the Role This is a newly refocused role with a key focus on CRM, consumer lifecycle marketing, marketing automation and first-party data growth. The successful candidate will build and lead the consumer growth and CRM engagement strategy across the full customer lifecycle, including acquisition, onboarding, product registration, engagement, retention, advocacy, re-engagement and win-back. This is not a role where someone will inherit a mature, finished CRM program. We are looking for some…