Digital Marketing Manager – App Growth & Funnel Specialist

Digital Marketing Manager – App Growth & Funnel Specialist (Remote)Work From Home | Full-Time | AU Hours Preferred | App Marketing Experience Essential

We are seeking an experienced Digital Marketing Manager with strong expertise in end-to-end funnel strategy, app growth, paid acquisition, CRM automation, and conversion optimisation.

This role is ideal for a performance-driven marketer who understands how to build and scale customer journeys across the full funnel — from awareness and lead generation through to conversion, retention, and customer lifetime value.

The ideal candidate has hands-on experience managing app marketing campaigns, paid media, analytics, automation, and funnel optimisation in fast-paced environments.

About the RoleYou will take ownership of the complete digital growth ecosystem, managing:

- Paid acquisition campaigns

- Landing pages & conversion funnels

- CRM/email/SMS automation

- App installs & activation campaigns

- Analytics & reporting

- Retargeting & customer retention

- Creative testing & optimisation

You will work closely with leadership, developers, designers, and sales teams to drive scalable growth and improve customer acquisition performance.

Key ResponsibilitiesFunnel Strategy & Growth

- Build and optimise full-funnel customer journeys

- Improve conversion rates across landing pages, ads, onboarding, and retention flows

- Develop acquisition-to-retention strategies that increase ROAS and customer LTV

- Analyse funnel drop-offs and implement optimisation strategies

Paid Advertising

- Manage Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube campaigns

- Scale paid acquisition campaigns for app installs and lead generation

- Conduct A/B testing across creatives, copy, and landing pages

- Optimise CAC, CPA, CTR, CPM, and ROAS performance metrics

App Marketing

- Drive app downloads, onboarding, engagement, and retention

- Execute app install campaigns across multiple channels

- Work alongside developers on attribution tracking and analytics setup

- Improve activation and retention metrics

CRM & Automation

- Build automated email and SMS sequences

- Manage lifecycle campaigns and remarketing workflows

- Segment customer databases for targeted campaigns

- Experience with GoHighLevel, HubSpot, Klaviyo, ActiveCampaign, or similar CRMs preferred

Analytics & Reporting

- Track campaign performance using GA4, Meta Business Manager, and attribution tools

- Build dashboards and performance reports

- Monitor funnel KPIs and provide growth recommendations

- Use data to drive decision-making and marketing optimisation

Requirements

- 4+ years experience in Digital Marketing or Growth Marketing

- Strong experience managing end-to-end funnels

- Proven experience marketing apps or SaaS platforms

- Hands-on experience with:

Meta Ads

Google Ads

TikTok Ads

GA4

CRM automation platforms

Funnel builders & landing pages

- Strong understanding of:

Conversion Rate Optimisation (CRO)

Customer acquisition

Retention marketing

Attribution tracking

A/B testing

- Excellent communication skills

- Ability to work independently in a remote environment

- Experience working with Australian businesses highly preferred

Highly Regarded

- Experience scaling mobile apps

- Experience with GoHighLevel

- Experience with Shopify or subscription-based businesses

- Experience with AI marketing tools & automation

- Copywriting and creative strategy experience

- SEO & organic growth understanding

What's Offered

- Stable full-time remote role

- Long-term opportunity with growth potential

- Work directly with leadership teams

- AU-focused business environment

- Competitive salary based on experience

- Performance-driven culture with autonomy

Originally posted on Himalayas