Meta Ads Specialist -Eastern Europe

Job Overview

We’re looking for an experienced Paid Ads Specialist to manage and optimize Meta advertising campaigns, with a strong focus on performance, audience targeting, and lead generation. The ideal candidate has hands-on experience managing significant monthly ad spend, analyzing campaign data, and working closely with creative teams to test and improve campaign performance.

Core Tasks:

- Design, implement, and manage paid advertising campaigns in Meta

- Work with team for keyword and audience research to guide campaign strategies

- Monitor budget allocation and performance of all paid ad campaigns

- Analyze campaign performance data to identify trends and insights

- Provide basic reporting on campaign performance as needed

- Collaborate with design team for assets to leverage and A/B test in campaigns

- Perform other marketing and lead-gen related tasks as needed

Must-Have:

- 3-5+ years managing paid ads campaigns on meta

- Experience managing spend of $10k - 50k+ per month (preferably ecommerce / CPG brands)

- Intermediate experience in Google Sheets / Excel for basic campaign reporting

- Familiarity with ad targeting and segmentation techniques

- Strong (C-level) written and verbal English communication skills

- Ability to work full-time EST

Nice-to-Have:

- Certifications in Meta Ads and / or Google Ads

- Familiarity with Gmail and Slack for internal comms

Originally posted on Himalayas